Direct Mailing 101: Don’t Get Lost in the ClutterPosted April 23rd, 2010 @ 2:41 pm by Jerod
Some say it’s not worth the time or money. Others say sending a postcard still works for them. The truth probably lies somewhere in between. But in today's media saturated society there are some things you need to think about before ever calling the postman to come deliver your postcards.
This resource takes a look at defining your audience, focusing on your message, designing basics and the technicalities of actually sending out the thing.