Blog Posts
Media Relations 101 [Free Ebook]
I don’t always like to admit it, but for the first five years of my professional life, I was a local TV news reporter. That’s right, I was that guy standing in front of a dark, empty building during the evening news giving a live report. The reason I don’t always mention it is the fact that...
Five Ways to Improve in 2011
As the new year closes in, I’ve been thinking about what you could (and should) do in 2011 to help your church focus on a clear vision and communicate more effectively. Here are my top five thoughts: Stop investing in the yellow pages. I know churches that spend thousands of dollars on yellow...
Old Spice Guy
There is no doubt that the brand of the week last week was Old Spice. Following up on a fairly popular commercial campaign, the Old Spice Guy went social, You Tube, Twitter and Facebook style, by responding to people’s questions and comments with short, funny videos. Lots of people, and...
