Case Studies
Case Study: The Church Juice Branding Process
We spent a long time developing Church Juice. From fine tuning our vision to creating the branding, we took intentional steps and made strategic decisions that formed what Church Juice looks like today. Since we want everything we do to be an educational opportunity for you, we've published...
White Papers
- No White Papers on this topic yet
Blog Posts
Your People
Your people make a difference. Pastors, staff, volunteers and your entire congregation represent your church in the community. The words they say and the way they act communicate something about who you are as an organization. When others interact with them, they are forming an opinion about your...
Why Communications Plans Fail
It’s encouraging that more churches are thinking about communications. There’s a realization that sharing information the way you’ve always done it isn’t going to keep working in today’s media rich culture. But there’s still a gap between realizing your church needs a communications plan and...
Foundations for Measuring Success
Hopefully as a church leader, you’re taking some time to breathe this week after all of the extra work you did preparing and living out Easter at your church. In the days to come, there will also be a chance to debrief as you look back on what went great and what needs improvement for the...
Brand at the Moment
There’s a grocery chain with stores near my house and work that I’ve boycotted on and off for the last several years. It has nothing to do with their politics, prices or selection. Instead it all comes down to customer service. I’m reminded of a concept I first learned about from Phil Cooke...
