Case Studies
Case Study: Ten Tips for Using Door Hangers
Door hangers by themselves aren't always the best use of marketing dollars. The response can be low if it's the only thing you're depending on. But door hangers can serve their part in a well-rounded marketing campaign. In this case study, you'll get 10 tips from Pastor Brad Vos of CrossWay...
Case Study: ECRC Fun Fest
Elmhurst Christian Reformed Church in Elmhurst, IL, was transitioning to a new building in a new neighborhood. As an outreach initiative, the church wanted to invite people to not only see the new building, but to learn more about the church. ECRC hosted a week of events including ribbon cutting...
White Papers
Blog Posts
Stealing Logos
My wife noticed it right away. There it sat. Right near the front door of a church we visited. A bright yellow brochure with the big heading “Just Try It” positioned above…the trademarked Nike logo. Like a scene from a church-communications action film where a bomb was armed to blow, we...
Year to Year Consistency
As a post holiday haze floats around the office, I was talking with a friend about his experience at his church this Christmas. While his review of the events was positive (saying the services were a great mix of songs, scripture, tradition and dance) there was one thing he said really stood...
Life Baptist Church is The Juicys Communications Church of the Year (Smaller)
Certain events can become a catalyst for change for churches. At Life Baptist Church in Las Vegas, it was a move to a new building. It was a chance for the church of nearly 300 people to start with a clean branding slate to better present their message. It was time to clean up the inconsistent...
When Messages Miss
Big brown shipping giant UPS has an adverting campaign right now about logistics. It’s basically saying the UPS Store is like your own personal assistant to take care of things like printing and shipping. I shouldn’t have been surprised to open up a Christian magazine this week to see this ad...
