Case Studies
Case Study: The Church Juice Branding Process
We spent a long time developing Church Juice. From fine tuning our vision to creating the branding, we took intentional steps and made strategic decisions that formed what Church Juice looks like today. Since we want everything we do to be an educational opportunity for you, we've published...
White Papers
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Blog Posts
Stealing Logos
My wife noticed it right away. There it sat. Right near the front door of a church we visited. A bright yellow brochure with the big heading “Just Try It” positioned above…the trademarked Nike logo. Like a scene from a church-communications action film where a bomb was armed to blow, we...
Life Baptist Church is The Juicys Communications Church of the Year (Smaller)
Certain events can become a catalyst for change for churches. At Life Baptist Church in Las Vegas, it was a move to a new building. It was a chance for the church of nearly 300 people to start with a clean branding slate to better present their message. It was time to clean up the inconsistent...
Logo Change Has to Happen All at Once
It was March 1, 2010, when Caribou Coffee, the second largest coffee chain in the U.S., introduced their new logo. Yet more than a year later, all of the Caribou’s around me still have the old logo on their main signs. The cups, printed materials and door signage have all changed, but the...
Logos Don’t Have To Be Literal
I’ve been watching America’s Next Great Restaurant, a show where contests compete by pitching their ideas for a new restaurant chain. The winner gets funded by Bobby Flay, Steve Ells (the founder of Chipotle) and others who will help the lucky person open a three-restaurant chain with the promise...
