Case Studies
Case Study: Ten Tips for Using Door Hangers
Door hangers by themselves aren't always the best use of marketing dollars. The response can be low if it's the only thing you're depending on. But door hangers can serve their part in a well-rounded marketing campaign. In this case study, you'll get 10 tips from Pastor Brad Vos of CrossWay...
Case Study: Encounter Church Gets A Clover Website
A thousand bucks for a website is a deal. Really, it is. That's why Clover has become such a popular option. Not only is it affordable, but their template sites are visually pleasing. Behind the design, Clover has simplified posting content to dragging and dropping. In 2010, we helped...
Case Study: The Church Juice Branding Process
We spent a long time developing Church Juice. From fine tuning our vision to creating the branding, we took intentional steps and made strategic decisions that formed what Church Juice looks like today. Since we want everything we do to be an educational opportunity for you, we've published...
White Papers
- Social Media Sizing Guide
- Media Relations 101
- Facebook For Churches
- 10 Essential Questions to Ask Before Using A New Communications Tool
- Low-Hanging Fruit: Six Things You Can Easily Accomplish in the Next Three Months
- Direct Mailing 101: Don’t Get Lost in the Clutter
- Website 101: Seven Basics Vital to a Good Site
- Twitter as a Ministry Tool: The Basics
Blog Posts
What You Miss By Ignoring Your Website
Long-term website maintenance seems to be an issue for many churches. A lot of work and discussion go into the creation of a site; yet there’s not always a commitment to keep it up-to-date. While fresh content is often a problem, another issue is allocating resources for ongoing maintenance like...
Comic Sans, Papyrus and 4 Font Lessons
There are two fonts in the design world that are equally despised: Comic Sans and Papyrus. And in the church world, these two fonts find their way into far too many publications. While I hold some ill-will toward these fonts, it has less to do with what they actually look like and more to do with...
Always Saying Yes
"Just because some asks doesn't mean you should do." -- Mark Cuban I heard Mark Cuban say this during a recent episode of Shark Tank. In a show where entrepreneurs try to get funding from a panel of successful business leaders to jumpstart their company, Cuban, the well-known owner of the...
5 Social Media Improvements You Can Make Today
Using social media well is more than setting up an account and pushing out information about yourself or organization. By nature it’s relational. Unlike other forms of communication we’ve used in the past, social media forces us to be more relational and less authoritative. Whether you’re new...
