Case Studies
Case Study: ECRC Fun Fest
Elmhurst Christian Reformed Church in Elmhurst, IL, was transitioning to a new building in a new neighborhood. As an outreach initiative, the church wanted to invite people to not only see the new building, but to learn more about the church. ECRC hosted a week of events including ribbon cutting...
White Papers
Blog Posts
When Messages Miss
Big brown shipping giant UPS has an adverting campaign right now about logistics. It’s basically saying the UPS Store is like your own personal assistant to take care of things like printing and shipping. I shouldn’t have been surprised to open up a Christian magazine this week to see this ad...
Five Ways to Improve in 2011
As the new year closes in, I’ve been thinking about what you could (and should) do in 2011 to help your church focus on a clear vision and communicate more effectively. Here are my top five thoughts: Stop investing in the yellow pages. I know churches that spend thousands of dollars on yellow...
QR Codes
I’m intrigued by QR codes. More and more you see this new breed of barcode-esque puzzle showing up in magazines and on signs in stores. If you don’t know how they work, here’s a quick explanation: There are apps for smart phones that let you take a picture of a QR code, which in turn direct you...Over-Promising and Under-Delivering
Apple started out the week with a simple message on their website.
The promise: “Tomorrow is just another day. That you’ll never forget.”
Instantly, tech blogs and main stream media outlets started speculating about what the big announcement could be. There’s a good chunk of people who get...
