As a post holiday haze floats around the office, I was talking with a friend about his experience at his church this Christmas. While his review of the events was positive (saying the services were a great mix of songs, scripture, tradition and dance) there was one thing he said really stood out.
“If I knew it was going to be this good, I would have invited more people. It’s just hard to know from year to year what my church will do.”
Word of mouth and personal invites are the greatest sort of marketing you can get. People love to share the good things going on in their church, but don’t want to be embarrassed if they invite their friends to a service that ends up being something weird or different.
There is great power and comfort in consistency. That doesn’t mean you have to do the same thing every year. Consistency isn’t the killer of creativity, but it is the foundation you build on. Christmas and Easter as busy times for churches and there’s an urge by staffs to do something different. Many times that leads to something that doesn’t feel right for the church. It doesn’t meet the quality people are used to or it might abandon the traditions people in the congregation love and look forward to celebrating.
It’s okay, and even encouraged, to do new things, but stay consistent. Realize what you can do within the vision and values of your church while also keeping the quality high. When consistency meets creativity your church is thriving. And when your church is thriving your congregation can’t help but share it.