Year to Year Consistency

Posted December 29, 2011 by Jerod

As a post holiday haze floats around the office, I was talking with a friend about his experience at his church this Christmas. While his review of the events was positive (saying the services were a great mix of songs, scripture, tradition and dance) there was one thing he said really stood out.

“If I knew it was going to be this good, I would have invited more people.  It’s just hard to know from year to year what my church will do.”

Word of mouth and personal invites are the greatest sort of marketing you can get.  People love to share the good things going on in their church, but don’t want to be embarrassed if they invite their friends to a service that ends up being something weird or different.   

There is great power and comfort in consistency.  That doesn’t mean you have to do the same thing every year.  Consistency isn’t the killer of creativity, but it is the foundation you build on.  Christmas and Easter as busy times for churches and there’s an urge by staffs to do something different.  Many times that leads to something that doesn’t feel right for the church.  It doesn’t meet the quality people are used to or it might abandon the traditions people in the congregation love and look forward to celebrating. 

It’s okay, and even encouraged, to do new things, but stay consistent.  Realize what you can do within the vision and values of your church while also keeping the quality high.  When consistency meets creativity your church is thriving.  And when your church is thriving your congregation can’t help but share it.

Filed under: Communications, Marketing, Mission and Vision

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Comments (1)

  • Jeremy Phillips
    12:23 AM
    Fri, Dec 30, 2011

    This is so true.  Unfortunately it takes many events to create this level of comfort with the consistency of quality.  But, it does not take many years of Christmas events to give people confidence in the next one.  Start now with quality events all year and trust should grow.  Great thought.

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