Why We Do The JuicysPosted July 19th 2012 @ 11:06 am by Jerod
We’re in the middle of The Juicys nomination season where we’re asking churches to share the great things they’re doing in communications. And as the deadline for applications is approaching, I want to share our motivation for creating The Juicys.
Communications is central to a strong congregation. That’s our belief. When members are connected to the church and understand what’s going on, they become more engaged. And if they’re more engaged, there’s a better chance they want to share their excitement about their church with their friends. From big things like casting vision, to smaller details like announcing weekly events, a church that’s intentional about communication will be a healthier place.
Yet, communication is an area often glossed over by churches. It’s viewed as too complicated, too time consuming or just not necessary. In essence it’s ignored. Things like the weekly bulletin or in service announcements become a throw-away moment instead of something that can have a bigger impact.
And that’s just a start. External communication to your community is important, too. In a world where churches are competing against slick advertisers for people’s attention, there are too many missed opportunities by churches that just aren’t thinking about how to present themselves.
That’s why we want to reward churches who are doing great things in communications by giving them $2000 for their next project. We want to encourage them to keep moving forward. And we hope to motivate other churches by showing them the success that can come from good communications.
The deadline for nominating your church communications project is just a couple of weeks away. And as August 3 sneaks up, my hope is you’ll join the churches who’ve already applied in saying we believe communication matters. Your project doesn’t have to be the biggest, budget busting thing. We’re looking for churches of any size, anywhere in the world, that are using good strategies and best practices. If you’re improving in any way, we want to share it with other churches.
We know communications come with conflicts. We understand it can be a thankless job. But we also understand the great importance and rewards that come when communications are done well. It can have a major impact for God’s Kingdom.