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Facebook just launched a new feature called the Send button.  It’s much like its year-old brother the Like button, only it lets you target who you’re sending a link or information to.  The Like button has been imbedded in lots of non-Facebook websites.  Let’s say you’re reading a news article and find it interesting.  By clicking the Like button, you would share that in your Facebook news feed.  Now the Send button will do a similar action except that you pick individual people or a Group to share the link with. It’s doesn’t get published to everyone.  Maybe you’re planning on going on a vacation with a group of friends.  You’re cruising around a travel website and find an interesting deal.  You hit the Send button, pick a few of your Facebook friends who are going on the trip and send the information just to them.  Nice, right?

It’s always been tricky for me to think of the Like button as a practical feature on a church’s website.  I’m not sure there is a lot of information there that someone would want to share with all of their friends all at once.  But I can see the Send button being more practical.  Let’s say you’re having a summer VBS program (what church doesn’t, right?)  and a mother in your church wants to invite a couple of her friends to sign their kids up, too.  She could hit the Send button, pick her friends and send the link to them.  Or let’s think about the events your church does throughout the year.  The Send button could be a more intentional way to encourage your members to invite their friends to Christmas events or that sort of thing.

At this point, the Send button is really new.  How do you think it will be useful?