Videos

As church communicators we often talk about the importance of telling a good story.  When we can share a personal story, or do something that stirs emotion, people will always remember it more than if we just list off a bunch of facts. While it’s encouraging to see churches doing more storytelling, I think it’s time to take the next step.

The best stories not only stir emotions but compel people to take action. If you think about it, that makes sense. As church communicators we are trying...

I love the Olympics and I love good storytelling.  Fortunately, the two usually go together quite well.  If you’re a fan of the games, you know what I’m talking about.  Just before swimmers dive in, racing for a gold medal, there’s a short video story telling us something about the athlete.  Maybe it’s a peek into tough milestones in their life, or a compelling insight into how they train.  Whatever it is, usually those vignettes help draw you closer to a competitor.  You want to root for...

I’ve watched two videos this week that made me smile.  Not just an “Oh that’s cute” kind of smile, but a reaction that only comes from being engaged in watching great content.  The beauty of these videos, beyond the content, is the fact that the premise for each is simple.  There’s no elaborate set up or high dollar shoot, but instead a quest to find coolness in simplicity.

By now, many of you may have seen the Mister Rogers Remix video.  When I first saw a link, it proudly proclaimed that...