"Just because some asks doesn't mean you should do." -- Mark Cuban
I heard Mark Cuban say this during a recent episode of Shark Tank. In a show where entrepreneurs try to get funding from a panel of successful business leaders to jumpstart their company, Cuban, the well-known owner of the Dallas Mavericks, was trying to figure out why someone wanted to take their business in a certain direction.
The woman was pitching her product—a new style of training bikes for kids. Her company was...
Visiting your website should feel like stepping onto your church’s property. This is especially true when you’re thinking about catering to a first time visitor. It’s been said by many folks, including myself, that your church’s website is your new front door. So here are a few things you can do to make your site a little more visitor friendly.
Spread out the information. You don’t cram all of the stuff in your church into one room, right? Well, you shouldn’t squeeze every piece of...
There’s a grocery chain with stores near my house and work that I’ve boycotted on and off for the last several years. It has nothing to do with their politics, prices or selection. Instead it all comes down to customer service.
I’m reminded of a concept I first learned about from Phil Cooke. Basically anyone in your organization can be your brand at any moment.
Sometimes the brand at the moment for the grocery chain is the customer service worker who’s more focused on a conversation...
There are always going to people who don’t like what you’ve done when announcing a rebranding or your organization. That’s where American Airlines finds itself now. After 40 years of using the same branding, the legacy carrier recently revealed a new logo, plane livery and other identity changes.
The reaction has been mixed with a slant towards the “hate it” camp. Honestly, when I first saw it, I wasn’t impressed. Now as more of the updates are rolling out, I’m starting to like it...
Over the last couple of weeks, I spent nearly 40 hours traveling more than 20,000 miles on eight different United Airlines planes as I embarked on an Australian adventure. It was an awesome trip.
Along the way, I noticed that United finds itself in the middle of branding mess nearly two years after completing their merger, at least from a marketing perspective, with Continental. Some planes still have Continental logos on videos and headrest covers. Others still have stickers on the back...
The logo isn’t mind blowing. For years, the cleaner, four-box mark has been on the Microsoft Store, which I affectionately call the empty Apple Store...
Jonathan Malm writes and speaks about the creative process. He created and edits ChurchStageDesignIdeas.comand Sunday|Magazine–a free online magazine about the creative side of Sunday mornings at church. Jonathan and his wife live in Dallas, Texas.
Captivating Presentations
It’s not about being cool. That draws people to you, not to Christ. That doesn’t mean you can’t be creative.
It’s not the graphical elements that will be memorable. Think outside of the screen and the...
My wife noticed it right away. There it sat. Right near the front door of a church we visited. A bright yellow brochure with the big heading “Just Try It” positioned above…the trademarked Nike logo. Like a scene from a church-communications action film where a bomb was armed to blow, we looked at each other wide-eyed, mouths open as we shook our heads in slow motion—all the while silently yelling, “Noooooo!”
Okay, it wasn’t that dramatic. Our reaction was probably more of just subdued...
At the beginning of every flight, the crew takes a few minutes to give safety instructions. For most of us, it’s a throw away moment. We’ve flown enough that we already know how to buckle those tricky airplane safety belts and understand that our seat will float if the plane goes crashing into the sea. So we simply tune out, or enjoy those last few precious moments with our electronic devices.
That changed for me on a recent American Airlines flight. They’ve produced a new safety...
